In Wichita Falls, residents enjoy the conveniences of a large city, but with the all of the advantages of living in a small town. The people are friendly and helpful, the crime rate is low, and there are no traffic jams; advantages often found in small towns. Yet educational, cultural, and medical facilities are all easily accessible, offering all those advantages of the big city.

Residents of Wichita Falls enjoy year-round cultural and family entertainment possibilities. The list of cultural opportunities in Wichita Falls includes a professional symphony orchestra and ballet troupe, two community theater groups, two theaters for the performing arts, an opera house with live performances, museums, and a planetarium.

Enjoy endless variety in shopping and restaurants. With more than 100 places to eat and 19 major shopping centers, the tough part is deciding where to go! Several nationally recognized restaurant chains are represented in Wichita Falls and there are a variety of specialty restaurants. Any product or service you could need or want can be found in Wichita Falls, from major retail and department stores to the many specialty shops.

Outdoor recreation enthusiasts will appreciate the scenic beauty of Wichita Falls. Within the city, there are 38 parks with swimming pools, jogging and bicycle trails and tennis courts. In addition, there are 5 area lakes including Lake Arrowhead, which is also a Texas State Park.

Wichita Falls has successfully diversified its economy to include manufacturing, government, medical services, and education in addition to the more typical North Texas industries of agriculture, and oil and gas production. This diversification allows for an enhanced quality of life with many more services than are generally found in communities of its size.

The Wichita Falls Independent School District is a leader among Texas public schools. The SchoolMatch consulting firm has ranked WFISD in the top 10% nationally. The WFISD features Career Centers, Accelerated Learning Centers, Tech Labs, and offers up to 36 hours of college credit courses to high school students.