United Regional Vision, Mission, and Values

United Regional's Vision and Mission statements reflect our continued commitment to purpose driven care. Together with our five core values, they define who we are and what we aspire to be known for. 

These principles shape how we care for patients, support one another, and serve our community. They are deeply embedded in our culture and continue to guide the meaningful, consistent actions of team members across our organization.

Vision

Destination for World-Class Care

Mission

Transform Lives through Innovation, Wellness, and Trusted Care

Values

We work together to achieve a shared goal of improving health and wellbeing.

Behaviors

  • Form strong partnerships to improve our community as a whole
  • Collaborate across departments to ensure seamless care
  • Guard against a “we/they” mindset; we are all one team
  • Consistently demonstrate our values in all interactions
  • Ensure clear understanding of how each role contributes to the organization’s success

We care deeply for others.

Behaviors 

  • Treat every individual with genuine empathy and respect
  • Care for patients and families as if they were our own
  • Communicate using the “Heart-Head-Heart” model
  • Treat the person as an individual, not just a number in a bed
  • Advocate for patients with a desire to address their needs
  • Be fully present and attentive to others, free of distractions

We deliver high quality, comprehensive care close to home.

Behaviors

  • Continuously advance safety, performance and outcomes
  • Empower a culture of continuous improvement
  • Show up every day with ownership and a strong work ethic
  • We are all leaders; hold ourselves and others accountable
  • Accept nothing less than the highest standards of care
  • Learn from our setbacks, and be receptive to feedback

We value progress and mindful expansion.

Behaviors

  • Move forward with purpose and financial stewardship
  • Support a healthy, thriving community, evolving to meet changing needs
  • Invest in technology, equipment, facilities and people to promote better outcomes for our patients
  • Innovate to become a healthcare destination
  • Expand services and modernize care
  • Don’t just embrace change, create it

We build trust in all that we do.

Behaviors

  • Always do the right thing, even when it is difficult
  • Uphold high ethical standards and ensure patient confidentiality
  • Treat every person with dignity and respect
  • Be honest and transparent in our communications
  • Own our actions & follow through on commitments